Homegating and a chance to save money
This social engagement effort used a football theme to build excitement around televisions and other sale items relating to football season.
A way to bring customers back, again and again, to engage with the hhgregg brand, this seasonal approach was for a limited time in which customers could win a tailgating item for their home game-watching experience.
VOTE FOR SAMSUNG SOCIAL MEDIA CAMPAIGN
This sweepstakes promoted brand-new appliances and their exciting features to get people to engage with hhgregg and Samsung in a cobranding effort. Daily voting on which appliance would become America's "President of the Home," allowed customers to become educated and share information with their friends.
Modules in email, social media and on hhgregg.com caused many to return to the site daily to vote for their favorite and be entered to win one of the cutting-edge Samsung appliances.
Digital ad placement and social media posts help boost the event. Once voting concluded, we announced the winners on all social media channels for additional sharing opportunities.