Nellie bellies dog biscuits
Brew-inspired, all-natural, spent-grain dog treat packaging concepts
Nellie Bellies Beer Biscuits freelance logo design
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The best doggie treats in town sold at a unique, local brewery! This freelance project had to be eye-catching and fun. The idea was to distinguish each flavor with its bright color, catchy name and dog breed representative.
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BRAND REFRESH
A brand strategy encouraging families to build not just a house, but a home.
Package design – hhgregg Happy Home Laundry Detergent
hhgregg was looking to change its perception of a low-price, big-box chain to one of a premium home store. They wanted to be perceived as the one-stop shop for quality items needed in a home at an affordable price.
hhgregg new credit card design concepts
MARSH SUPERMARKETS HOMEGROWN CAMPAIGN
Building a community begins with buying locally.
This campaign aimed to bring a refreshing take on the supermarket chain's community and local involvement. Value comes from partnering with the neighboring local farmers and producers in the Midwest. The colors conveyed freshness with a warm sentiment. The food photography was impactful, and the colors were vibrant and complimentary to the other campaign elements.
Brochure – Marsh Guiding Stars program
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GUIDING STARS
Marsh often highlighted the healthy benefits of customers choosing them for their grocery needs. This brochure described the tags in the store indicating healthy alternatives to other less health-conscious food choices. This Guiding Stars program differentiated Marsh from its competitors. This project demanded organization in the layout. The amount of information was challenging, but using composition principles conveyed the message without overwhelming the piece. |