CONTENT EMAIL MARKETING
To identify customers in the market for a new appliance, we chose select subscriber lists based on their buying history.
These examples highlight premium brands, fun content and products that appeal to a particular customer's needs.
Companies bombard their subscribers with too many emails. The strategy should keep the customers interested in your emails with unique content, personalization and special offers.
As a part of an email team, I built out journey emails with variable content. This way, communications were specifically personalized to loyal customers based on their preferences set on hhgregg.com. This tactic was a great tool to build an even more loyal customer base.
As a part of an email team, I built out journey emails with variable content. This way, communications were specifically personalized to loyal customers based on their preferences set on hhgregg.com. This tactic was a great tool to build an even more loyal customer base.
Copywriting and variable modules
These modules were made in a library to plug into email templates for personalization. I wrote fun tag lines to help grab the reader's attention.
FINELINES PREMIUM APPLIANCES
Email marketing to a select subscriber list highlights these high end appliances and custom cabinetry.
Branded email (mobile and desktop examples shown) – hhgregg Finelines
Designing with a mobile-friendly first approach, aesthetic for these emails had to be clean and sophisticated for the customer interested in these quality products that represent the top-of-the-line in the industry.
Cobrand email (mobile and desktop versions shown) – hhgregg and Vizio